![]() Once you first publish your listing, your canonical URL is locked in. However it can help if you already have decent brand exposure. Note that you don’t have to include your brand name in your canonical URL. Because you will use this feature to rank on Google, choose highly relevant keywords with high search volume. This forces Amazon to include those five words in your canonical URL. When you first publish your listing, choose the five most powerful keywords for your title. This added Google ranking helps to get the product in front of even more prospective customers.
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